10 Essential Amazon Black Friday Tips for Photographers & Videographers
I love a bargain as much as the next person and whenever ‘Black Friday’ rolls around, I find a comfy chair, a cup of coffee and arm myself with my credit card waiting to snag myself a deal! However, this annual homage to consumerism isn’t always the money-saving bonanza that we think it is and quite often we can find ourselves spending more than we’d planned to! So how can you take best advantage of the Black Friday deals? I’ve added my top tips to give you a chance of actually grabbing a bargain and not going bust!
Don’t forget to leave your own personal tips in the comments below :)
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1. Plan Ahead: Know What You Need
It might sound obvious, but start by assessing your current equipment and figuring out what you need versus what you want. This is the ideal time to consider any upgrades that could enhance your workflow, whether it’s a faster lens, a new lighting setup, or additional storage solutions. Once you have a list, note down the specific brands, models, or features you’re looking for. This will help you stay focused during the sale and avoid impulse purchases that may not serve your long-term goals. I tend to keep a list throughout the year of items that I know I will need, usually more memory cards!
Memory Cards are always a good buy!
2. Set a Budget and Stick to It
Black Friday can lure even the most disciplined buyers into overspending, especially with so many enticing offers flashing on your screen. Set a budget for how much you’re willing to spend on new equipment, and be realistic about it. Keep in mind that even small accessory purchases can add up quickly. Sticking to a budget will help you prioritise purchases that provide real value to your business and prevent unnecessary splurges that could strain your finances later on.
Batteries are usually another good Black Friday Bargain
3. Consider your Cashflow
OK, this one may seem a little obscure at first but stick with me! Have you thought about how you are actually going to pay for your items and in particular, bigger purchases? I’m a strong believer in never taking out credit to pay for an item and no Black Friday bargain is worth going into debt for. If you are upgrading gear, have you considered the resale value of your old equipment? Will you get enough money back to cover your beautiful new purchase? Be realistic, if it’s going to be a financial stretch, it won’t feel like you’re getting a good deal.
4. Compare Prices to Ensure the Best Deal
Just because an item is labeled “Black Friday Sale” doesn’t necessarily mean it’s the lowest price you’ll get. Use price comparison tools like Camera Price Buster which track the historical prices of camera products. These tools can show you how an item’s price has fluctuated over time and help you determine whether it’s truly a good deal. Additionally, check other retailers to see if they’re offering better discounts on the same item; sometimes, brands will match or even beat Amazon’s pricing during Black Friday. I personally check prices against eBay to see whether something really feels like a bargain.
5. Look for Bundle Deals
During Black Friday, many brands offer bundled packages that include multiple items at a discounted rate. For photographers and videographers, bundles can include a camera body with additional lenses, memory cards, or even a tripod. These bundles provide substantial savings compared to purchasing each item separately, allowing you to stretch your budget further. Just make sure to review the items in each bundle to confirm they match your needs and are from brands you trust. In addition, look out for the ever-popular Adobe deals - you can save big on the Creative Cloud plans.
6 Think Outside the (Camera) Box
Similar to the idea of keeping a list of items you think you will need, also try to consider items that might not immediately spring to mind - like stationery, books, printing and framing materials etc. Personally, I’m holding out for things like Cinefoil, Diffusion Cloths and 5-in-1 Reflectors - all stuff that wouldn’t immediately get you excited about grabbing a bargain but you’ll be glad of any additional discount. Think through your entire workflow and see what springs to mind! Another great area to save money on is external storage, you can never have enough!
Think of what other accessories you may need!
7. Consider Refurbished Gear for Extra Savings
If you’re open to buying slightly used or refurbished gear, Amazon’s refurbished section can offer deep discounts on cameras, lenses, and other equipment. Refurbished items are typically inspected and tested to meet certain quality standards and often come with warranties. You’ll pay significantly less than you would for a brand-new item, which can be a great solution for picking up a backup camera or testing out a new lens without a huge investment.
8. Follow Influencers and Reviewers for Recommendations
During Black Friday, photography influencers and tech reviewers often share curated lists of the best deals, particularly on Amazon. These individuals frequently have early access to deals or insider knowledge of upcoming sales. Following a few trusted voices can give you the extra edge in discovering discounts you might have missed. Look out for photographers or videographers who have similar styles or equipment needs to your own—they often post recommendations that are specific to professionals like you.
Tech items usually have a good chance of being discounted
9. Use Social Media to Catch Flash Sales and Exclusive Offers
Brands tend to ramp up their social media activity during Black Friday, announcing flash sales or exclusive discounts across their social media channels. Follow your favorite photography and videography brands on platforms like Instagram, Twitter, or Facebook, and set notifications for posts if possible. Social media can be a valuable source for early access to sales, exclusive discount codes, or limited-time offers that aren’t widely promoted.
10. Be Ready to Act Quickly
The most popular Black Friday deals, especially on high-demand photography and videography items, can sell out quickly. If you see a deal that aligns perfectly with your list, be prepared to act fast. Amazon’s “Lightning Deals” are designed to offer high discounts for a short time or until stock runs out, so having a solid plan in place can help you avoid missing out. Ensure your payment information is updated, and if there’s something you absolutely need, consider setting alarms or reminders for when deals are expected to go live.
Wrapping Up
Black Friday on Amazon can be an ideal opportunity to get high-quality gear at a fraction of the cost, but only if you’re strategic about it. These tips will help you stay focused, save money, and build out your photography and videography kit without the stress of overspending. Remember that preparation is key, and a little advance planning can go a long way in ensuring you get the most value out of this shopping season.
Think about what you can sell to finance your new purchases!
Whether you’re upgrading to a new camera, adding a versatile lens to your collection, or picking up accessories to improve your setup, Black Friday deals on Amazon have something for every photographer and videographer. Just keep your list and budget in mind, and you’ll be well-equipped to score the best deals while building out your creative arsenal. Happy shopping!
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About the Author - Ross Jukes is a professional Photographer and Videographer with over a decade of experience. Working in both Digital and Analogue formats, Ross has worked with international clients, had his worked published numerous times and exhibited his work extensively. With a passion for all things photographic, Ross combines his experience, enthusiasm and dedication to his art form to create engaging and educational content for the photographic community.
Disclaimer: All links to Amazon UK/US are affiliated links - you will still pay the same price but I will receive a small commission. All information provided in this blog is intended either for educational or entertainment purposes and is accurate to the best knowledge of the author. However, further research/professional advice should be sort before making purchases/implementing any advice given and no responsibility is taken by the author or parties mentioned here within.
