The medium format camera landscape is ripe with fantastic options, and for quite some time, Fujifilm has had a lot of winners in this space. The brand's medium format range is well-known for its great build quality, as well as superbly sharp images. There's no wonder why they've earned themselves a very loyal audience and passionate fanbase. Lately, Fujifilm has continued to double down on the medium format market.

Their latest entry and addition to the family line-up is the GFX 50s II, a (relatively) more affordable, entry-level alternative amongst pricey digital medium format mirrorless cameras. The goal is simple - bring the world of high-resolution photography to a much wider and broader audience, especially for those who're likely new to this segment, or are finally making the jump and are upgrading from their current set-up.

PLEASE NOTE: ThIS CAMERA WAS ORIGINALLY LOANED TO ME BY FUJI. HOWEVER, I LIKED IT THAT MUCH, I PURCHASED MY OWN VERSION SHORTLY AFTER.

Video Source - Dustin Abbott via YouTube

It's an even more compelling package when you pair the Fujifilm GFX 50s II with the brand's GF 35-70mm lens. Featuring an impressive 51.4MP sensor, as I've experienced thus far with my time using the GFX 50s II, it manages unparalleled image quality and sharpness, capturing every minor detail with an impressive level of fidelity and resolution. From a technical standpoint, it's nearly perfect in every single way.

Moreover, the GFX 50s II's sharp and crisp images are equally easy and great to work with in post. So, for those spending a lot of time in the editing suite, they're a treat to spend time on. For those who value the finest image quality above all else, the Fujifilm GFX 50s II and its accompanying GF 35-70mm lens may be the perfect camera for you, Although, it does warrant a significant investment (more on that later).

What's Unique With The Fujifilm GFX 50s II (And GF 35-70mm Lens)?

So then, what's interesting with the Fujifilm GFX 50s II that should get you hooked? Well, for starters, the sensor is a noteworthy highlight - a massive 51.4MP medium format sensor, whose size is larger than full-frame. In short, it allows you to capture more light and detail from a shot, translating to those impressive pics that I got out of the GFX 50s II during my time with it. Yet, it doesn't compromise on weight.

You will be able to see more sample images in my upcoming blog post from japan :)

Rather, the GFX 50s II (and paired with the GF 35-70mm lens) is wrapped up in a compact and lightweight design, despite being a medium format camera. It's relatively portable, which is great news for those such as myself, who are constantly on the move from one shoot to the next. Additionally, the build quality here is a major plus as well, which not only feels great in the hand, but it has a weather-resistant rating, too.

Another boon for taking shots in low-light conditions, the GFX 50s II has in-body image stabilisation, and it helps quite a bit with reducing camera shake. It's made more practical and versatile when you take the GF 35-70mm lens into account. As an F4.5-5.6 retractable zoom lens, it's flexible enough that it can be suitable for a wide range of photography styles and mediums, such as landscape or studio photography.

On that note, it's worth mentioning once more just how awesome the image quality is. Not only are those pictures already pretty great straight out of the camera, but the dynamic range is just as excellent. This is one of the reasons that editing shots that came out of it are so easy and fun to play with, given that you could brighten dark images or highlight additional details without adding too much noise or visual clipping.

Are There Any Considerations That You Need To Take Into Account?

The Fujifilm GFX 50s II isn't perfect though, and there are certain quirks and oddities that you need to take into account before getting one. The first factor you need to be wary of is the downgrade in its viewfinder when compared to the older GFX 50s. The updated 'II' model has a lower magnification, but it's still rather competitive when you look at the current selection of rivals. Then, we have to talk about the autofocus.

It's arguably one of the biggest flaws and it's no doubt the Achilles Heel of the otherwise terrific GFX 50s II, despite how pleasant it was to shoot with. While it now features an up-to-date processor and it's certainly speedier than the outgoing model, it's still not as good as its bigger brother, the GFX 100s. In general, the autofocus system in the GFX 50s II is quite slow, and the eye tracking and face detection are fairly poor.

Compared to other medium format options, the gfx 50S ii IS A FEATHERWEIGHT!

With that being said, unless your subject happens to be looking directly at you, and for a good amount of time, the eye and face detection is not very reliable. It's even worse when your subject moves about a lot, and the autofocus also does a bad job of re-focusing back on the subject. It's subpar enough that most of you might find it better to simply turn this feature off and rely more on manually focusing on a subject.

Another major omission in Fujifilm's GFX 50s II is the lacklustre video recording feature. Unlike its big brother, the GFX 100s, the GFX 50s II doesn't come with 4K video recording. In fact, the best it could do is 1080p at 30fps. Although, credit where credit is due, it's really good 1080p footage, at least. But then again, many of its competitors in this price point could easily manage 4K recording, so that's worth bearing in mind.

Rounding Up The Pros With The Fujifilm GFX 50s II

To keep it brief, I've thoroughly enjoyed my time shooting with the Fujifilm GFX 50s II and the included GF 35-70mm lens, and here's a TL;DR round-up of the best things about it:

Superb & Sharp Image Quality - Once again, the Fujifilm GFX 50s II produces incredibly sharp images, with excellent dynamic range, as well. A lot of credit also goes out to the accompanying GF 35-70mm lens, and together, there's a lot of detail and highlights captured that's unrivalled by a lot of other cameras in its cost spectrum. In some areas, it's even better than certain full-frame cameras out there. With its great dynamic range and reliable in-body image stabilisation, it really helps you to get the best out of every shot.
Robust Build Quality - In the hand, the Fujifilm GFX 50s II feels solid and confidence-inspiring. It's a regular reminder that you're handling something special, yet it's pretty ergonomic, too. Most of its many switches and buttons could be reconfigured and modified depending on what you think is most important and what could be easiest and most accessible to get at. In addition, the plethora of menu options and easy-to-reach dials are comfortable to use for those long shoots, and there's even a display on the top of the body, where you can quickly check your shutter speed or aperture settings. Plus, the rear screen has a good amount of tilt, which is great for portrait photography.
Great User Experience - As I highlighted earlier, the intuitiveness and ease of use of the GFX 50s II is one of the best in the market, and it makes it a joy to handle during a busy shoot. The two command dials can be customised to additional or alternative functions, if you need to. Even its autofocus joystick is easier to use with precision and accuracy. The physical buttons on the back can be re-mapped, and the touchscreen can further be configured to have quicker and easier access to additional menus and options.
Post-Processing Chops - Built-in, there's already a wide selection of various simulation modes as well as its other processing options. You can certainly have quite a lot of fun with these, and it also helps to add a bit more charm to your shots. Nevertheless, given how stunning the image quality and dynamic range are, you get a lot of flexibility while working on your photos in post. Editing additional highlights or pulling in more details from your images are much more pleasant to work with.

Some Downsides That You Need To Look Out For

While it's a darn near-perfect camera for my use case personally, there are certain aspects about the GFX 50s II that you definitely need to be wary of before splurging for one, such as:

High Cost Of Entry - Yes, when compared to other medium format cameras, Fujifilm's GFX 50s II is a great value for money and arguably a fantastic bargain for what it offers in return. However, it's still a fact that the whole package is still pretty expensive, especially for those who are content with their current setups. Moreover, the GF 35-70mm lens can be a hefty investment for beginners or hobbyists, not to mention the cost of the camera itself. Although, for £3,000+ here in the UK - which will vary a bit depending on where you're shopping and whether or not you could get it for a discount - it's cheaper when you get the lens as bundled in with the camera, rather than getting it separately.
Limited Range Of Lenses - The accompanying GF 35-70mm lens that I was using is of pretty great quality. However, I can't help but notice the range of lenses that Fujifilm offers for the GFX 50s II is pretty limited, and nowhere near the wide selection of lenses that you might see with competing brands, such as Canon or Sony. This wasn't an issue for me, but for photographers who often swap out lenses and shoot images within varying conditions or unique situations, this is something you absolutely need to think about.
Lack Of Video Recording - Just like how I detailed earlier, video recording functionality on the GFX 50s II is seemingly an afterthought, or at least, it wasn't intentionally considered seriously for it, in the first place. It lacks the advanced video features that are found in other brands or even its bigger brother, the GFX 100s. Meanwhile, the GFX 50s II can only manage 1080p recording at 30fps, albeit the footage that came out of it was not too bad. If you do need 4K recording and those missing features, you'll need to cough up the extra cash for the GFX 100s, if you're sticking to the Fujifilm ecosystem.
Autofocus And Face/Eye Detection - When seeing just how impressive autofocus and face/eye detection are in other cameras, and how rapidly the tech is evolving around it, Fujifilm's execution with the GFX 50s II does not really hit the mark. The autofocus is quite slow, and the face/eye detection is nowhere near as reliable or as dependable as the AF systems used by its competitors. And when in C-AF, you don't even get any eye detection! The unreliable and oft random way in which the autofocus works may often demand that your subject remains still and looks directly at you.

So, Is The Fujifilm GFX 50s II And GF 35-70mm Lens A Good Purchase?

For those that prioritise image quality above all else, this Fujifilm GFX 50s II and the GF 35-70mm lens is a pretty outstanding package, overall. Despite a comparatively pocketable form factor, the sharpness, level of detail, and extensive dynamic range are some of the best that you can get with digital, medium-format cameras. In some areas, and thanks to its large sensor, it's even better than pricier full-frame cameras.

Not only is its intuitiveness and ease of use conducive to a great experience while taking your shots, but when you bring all those photos into your preferred editing suite, they're amazing to work with, too. That shouldn't distract you from the GFX 50s II's negatives though, such as the lack of video recording features and the below-average autofocus compared to its many rivals, as well as the face/eye detection system.

Still, for a premium price tag and point of entry into the medium format world, for those of you who value the very best in photography and maximal image quality, Fujifilm's new GFX 50s II is an option that's very hard to overlook. If you need a camera that can handle video or have more lens options, Canon and Sony are better alternatives. Yet, when it comes to raw and pure image quality, the GFX 50s II holds its own.

Specs And Details

About the Author - Ross Jukes is a professional Photographer and Videographer with over a decade of experience. Working in both Digital and Analogue formats, Ross has worked with international clients, had his worked published numerous times and exhibited his work extensively. With a passion for all things photographic, Ross combines his experience, enthusiasm and dedication to his art form to create engaging and educational content for the photographic community.

REVIEW: Fujifilm GFX 50s II With GF 35-70mm